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When you run a small business, money pretty much directs everything you do. But, you still have to keep up with the 21st century. To do this, you must remain current with technology. The good news here is that keeping up doesn’t have to bottom out your bottom line. Thankfully, there are many affordable ways to stay on track with the digital age.

Online Training

Whether you need to learn new skills as an entrepreneur or would like your staff to brush up on customer service, communication, or business writing, there is an online training course for that. And, according to CNBC, some of the best courses you can take are free. Regardless of the industry you are in, it never hurts to keep your staff up to date – and you don’t have to blow your budget to do it.

A Powerful Website

You can be sure of one thing, and that is that your customers want to be engaged when they access your website. In this era, having a consumer-friendly online presence is crucial to your success.

Unfortunately, it takes years of training to learn how to successfully design a top-notch website. But you can hire part-time or as-needed web designers online that can make sure you are presented in the most accurate way possible. The best candidates are those that have an extensive understanding of website fundamentals like CSS and JavaScript and can effectively communicate with your graphic designers and content writers. Find the right expert, and they might be willing to come on full-time later if the need arises.

Efficiency Tools

When you want to make the most money, you have to be as efficient as possible. Technology can help you here, and in more ways than one. First, when you have a remote team and you need to communicate details from on-site meetings, you can record this information for later publication so that you can email your offsite workers a transcript.

An easy way to do this is to use an online voice recorder. If possible, limit background noise while you record. If you are on a very tight budget, Rev offers a free recording service, and you have the option of having your MP3 transcribed for a small fee.

Other tools that can boost your company’s efficiency are time tracking software and online collaboration platforms such as Yammer.

Remote Desktop

If you have ever been away from the office and needed to access information from your computer, it’s easy to see the usefulness of a remote desktop set up. Windows Central explains that you can get a remote desktop app directly through the Windows Store. Set up is rather straightforward, but you do need to know your IP address and be comfortable making changes on both devices you plan to use.


Ecommerce is simply the process of selling your goods and services via the internet. Despite easy access to selling platforms, it is not as simple as listing what you have to offer and watching the orders pour in.

Before you get started, it’s best to familiarize yourself with common ecommerce basics, like search engine optimization, digital security, reputation management, and branding. Find a free ecommerce wiki guide that breaks down these and other popular topics, so you can gain a better understanding of everything involved. Knowing what you are getting yourself into ahead of time will make you a stronger business owner and put you in a better position to oust the competition.


If you have a brick-and-mortar location, you can’t afford to forgo a reliable point-of-sale system. 360 Payments offers a variety of integrations into the POS and business management software solutions your business uses every day, including QuickBooks, and can set up everything quickly so you don’t miss a beat.

Putting Technology First

If you want to stay relevant, technology is your best friend – and you don’t have to have a Microsoft-level budget or a dedicated IT team to keep from falling behind. With a few strategically selected tools, you can keep your business on top where it belongs without blowing your budget.