Can you believe it’s mid-August already?! At the beginning of the year we laid out some of the key marketing trends that business owners should focus on in 2018. Now that there are only four and a half months left of the year, it’s time to take stock of your 2018 marketing plan. Are you on track to achieve your goals? If life happened and you’re off the pace, don’t fret. Even if you haven’t done much in the way of marketing this year, there’s still time to capitalize on some of the major trends.



Optimize Your Website for Humans, Not Bots



If you’re still keyword stuffing, you’re way behind the times. Your 2018 marketing plan must include taking a long hard look at your website and assessing whether it’s built for humans or for bots. Is it easy for visitors to find what they need? How many clicks does it take to get there? Are your blogs categorized so people can read more on a topic that interests them? If not, it’s time to spend some time and money revamping your website. While you’re at it, make sure your security measures are up to date as well. Google loves to see that you’re taking the privacy and security of your customers seriously.



Invest in Video



We know, we know – if you haven’t started a video marketing campaign yet it’s probably because you’ve thought about it and just can’t see how it would apply to your business. Keep an open mind! Credit card processing is certainly not an industry that would be an obvious fit when considering video marketing, but that hasn’t stopped us. We’ve produced videos showcasing our team, our merchants, and our new products, along with many others. Any business can benefit from adding video to their 2018 marketing plan – you just have to get creative.



Get Some Referrals – the Right Way



There’s definitely an art to asking a customer to refer you to their friends, family, and colleagues. Some industries lend themselves well to loyalty programs like punch cards and “friends and family” discounts, but others don’t. It’s important to make it easy and natural for customers to refer others to you. Don’t corner them with a “do you know anyone who might benefit from our services” conversation. Instead, do excellent work for them and then leave a few flyers or pamphlets for them to show their friends and family. You want to take a step up from just leaving a business card and include some information about the kinds of products and services you provide, your rates, etc. This makes it simple for your customers to refer you – they simply tell their friends and families about the great work you did for them and give them the flyer if they’d like more information. There’s still time to design and print some pamphlets to include this strategy in your 2018 marketing plan.



Now About Those Other Goals….



Now that’s you’re feeling a bit better about your 2018 marketing plan, let’s take a look at some of those other things you wanted to achieve for your business in 2018. If one of those items was to switch to a credit card processor who treats you like a person instead of a number, we can help with that. Give us a call at 1-855-360-0360 or drop us a line on our website. We’d love to show you why 360 Payments is a different kind of credit card processor.



PS – Make sure your business is prepared for a natural disaster with this guide.



PPS – If your business doesn’t accept credit cards yet, here’s why that has to change.